Welcome to Daisen’s privacy policy (the “Policy”).
Daisen is a commercial brand by “Lumina Consulting OÜ” based on Telliskivi 57, Põhja-Tallinna linnaosa, Tallinn 10412 Estonia, registration number 16532503 (“Daisen”; “we”; “us”; “our”) respect your privacy and value its importance and are wholly committed to keeping your information safe and secure.
As a high-level summary, we are a startup in a fundraising stage, so our website is only as an informative and demonstrative purposes to validate the business model (the “Services”). We provide all this by means of our websites daisen.io (the “Website”) and the related application and which may be accessible via the Website or otherwise.
Accordingly, the purpose of this Policy is to set out the basis on which we will process your Personal data when you:
This also includes any data which you may provide to us for our events, newsletters and other marketing items.
This Policy informs you about the items of Personal data that we may collect about you and how we will handle it, and in turn, also tells you about
Please refer to the Glossary to understand the meaning of some of the terms used in this Policy.
Please read the following information carefully to understand our practices regarding your Personal data.
We process your data in an appropriate and lawful manner, in accordance with the Estonian Personal Data Protection Act, as may be amended, and the General Data Protection Regulation (Regulation (EU) 2016/679) (the “Regulation” or the “GDPR”).
This Policy aims to ensure that you are fully informed on how we will collect and process your Personal data in the circumstances and scenarios outlined in the ‘Introduction’.
It is important that you read this Policy together with any other privacy or fair processing notice we may provide on specific occasions when we are collecting or processing Personal data about you so that you are fully aware of how and why we are using your data. This Policy supplements the other notices and is not intended to override them.
Daisen (as defined) above is the controller and responsible for your Personal data.
There may be other controllers of your Personal data, such as, for example, mail marketing providers, or other service providers engaged by us or our licensees for purposes of processing and storing your Personal data. They will be so-called “joint controllers” of your Personal data and as such, will share responsibility for such control with us.
As a general rule, we always seek to minimize the amount of your Personal data that we ourselves collect and store.
Full name of legal entity: Lumina Consulting OÜ (16532503)
Email address: privacy@daisen.com Please use the words ‘Data Protection Matter’ in the subject line.
This version was last updated on September 17, 2022.
It is imperative that the Personal data we hold about you is accurate and current at all times. Otherwise, this will impair our ability to provide you with the Services that you may requests from us (amongst other salient issues).
Please keep us informed if any of your Personal data changes during your relationship with you.
Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy notice or policies. We strongly encourage you to read the privacy notice of every website you visit, particularly when leaving our Website.
Set out below are key definitions of certain data protection terms which appear in this Policy.
“Data subjects” means living individuals (i.e. natural persons) about whom we collect and process Personal data.
“Data controller” or “controller” means any entity or individual who determines the purposes for which, and the manner in which, any Personal data is processed.
“Data processor” or “processor” means any entity or individual that processes data on our behalf and on our instructions (we being the data controller).
“Personal data” means data relating to a living individual (i.e. natural person) who can be identified from the data (information) we hold or possess. This includes, your name and contact details. The term “personal information”, where and when used in this Policy, shall be taken have the same meaning as Personal data.
“Processing” means any activity that involves use of Personal data. It includes obtaining, recording or holding the data, or carrying out any operation or set of operations on the data including, organizing, amending, retrieving, using, disclosing, erasing or destroying it. Processing also includes transferring Personal data to third parties.
“Sensitive Personal data”, “sensitive data” or “special categories of Personal data” will not knowingly be collected and processed, this includes information about a person's racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health or condition or sexual life, or about the commission of, or proceedings for, any offence committed or alleged to have been committed by that person, the disposal of such proceedings or the sentence of any court in such proceedings.
Note that Personal data does not include information relating to a legal person (such as, for example, a company). Therefore, information such as a company name, its company number, registered address and VAT number, does not amount to Personal data in terms of both the Act and the GDPR. Naturally, we will still treat any and all such information in a confidential and secure manner.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store, share and disclose different kinds of Personal data about you which (for purely indicative purposes) we have grouped together as follows.
We will also collect, use and process any other information that you voluntarily choose to provide or disclose to us where relevant for providing you with your requested Services.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal data but is not considered Personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Website Visit Data to calculate the percentage of users accessing a specific feature of the Website. However, if we combine or connect Aggregated Data with your Personal data so that it can directly or indirectly identify you, we treat the combined data as Personal data which will be used in accordance with this Policy.
Where we need to collect Personal data about you:
If you either fail to provide that data when requested, or else provide incomplete or insufficient data, we may not be able to perform or conclude the Service.
We do not knowingly collect Special Categories of Personal data (or Sensitive Personal data) about you.
We generally use different methods to collect data from and about you including through:
Please see our Cookie Policy for further details.
We will only use your Personal data when the law allows us to. Most commonly, we will use your Personal data in the following circumstances:
You have the right to withdraw consent to such marketing at any time by contacting us, as indicated above under ‘Contact Details’.
We have set out below, in a table format, a description of all the ways we plan to use your Personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your Personal data pursuant to more than one lawful ground or basis, depending on the specific purpose for which we are using your data. Please contact us at privacy@daisen.ioif you need details about the specific lawful basis we are relying on to process your Personal data where more than one lawful basis has been set out in the table below.
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Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
|
To manage our relationship with you, which may include to: (a) notify you about changes to our terms of service or privacy notices; (b) set up, manage and administer your account on the Website; (c) deal with your enquiries, requests, complaints or reported issues; (d) contact you in the course of providing the requested services; (e) ask you to participate in a survey; (f) request feedback from you; (g) advise you of industry and legislative updates, (j) inform you about our events and seminars (including webinars); (k) provide you with information about our products and services; (l) (l) provide you with any other information or materials which you have requested from us. |
(a) Identity; (b) Contact; (c) Usage; (d) Marketing and Communications. |
(a) Necessary for our legitimate interests (for relationship handling and management, to study business growth and possible trends regarding our products and service areas, to enable a review and assessment of our products and service provision, to develop and grow our business). |
|
To administer and protect our business, the Website and our Platform (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). |
(a) Identity; (b) Contact; (c) Usage ; (d) Technical ; and (e) Website Visit. |
(a) Necessary for our legitimate interests (for running and administering our business (including IT support), systems administration, network security, to prevent fraud and to maintain the confidentiality of communications, and in the context of a business reorganization or group restructuring exercise). (b) Necessary to comply with a legal obligation. |
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(a) To carry out market research campaigns; To market our products and services to you by email or other means if you have subscribed to one of our mailing lists (where you are not a customer) (c) To deliver relevant Website content and advertisements to you, and measure or understand the effectiveness of the (b) advertising that we serve to you. |
(a) Identity; (b) Contact; (c) Technical ; (d) Usage; (e) Website Visit; and (f) Marketing and Communications |
(a) Necessary for our legitimate interests (to develop our products and services and grow our business, to define our customers, to keep our products, services s and the Website updated and relevant, and to inform our marketing strategy.). (b) On the basis of your consent, in the absence of a customer relationship updated and relevant, and to inform our marketing strategy.). (b) On the basis of your consent, in the absence of a customer relationship. |
“Legitimate Interest” means our interest to conduct and manage our business affairs appropriately and responsibly, to protect the reputation of our business, and to provide our customers with the best possible service and the users of the Websites with a secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before your Personal data is processed for our legitimate interests. We do not use your Personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at the following email address: privacy@daisen.io
“Comply with a legal obligation” means processing your Personal data where it is necessary for compliance with a legal or regulatory obligation to which we are subject.
We strive to provide you with choices regarding certain Personal data uses, particularly around advertising and marketing. Through your Identity, Contact, Usage, Technical and Website Visit Data, we are able to form a view on what we think you may want or need. This is how we then decide which of our products and/or services may be relevant or of interest to you (our marketing communications).
You may receive marketing communications from us (which may consist of newsletters, industry and legislative updates, mailshots, publications and/or information about our events, seminars and webinars) where:
will only send you our marketing communications if you have expressly consented to receive them from us.
We will get your express opt-in consent before we share your Personal data with any third parties (including our affiliated entities) for marketing purposes.
You can ask us to stop sending you marketing communications (unsubscribe) at any time by following the opt-out (unsubscribe) links on any marketing communication sent to you.
You can set your browser to refuse all or some browser cookies, or to alert you when the Website sets or accesses cookies. If you disable or refuse cookies, please note that some parts of the Website may become inaccessible or not function properly. This Policy should be read in conjunction with our Cookie Policy.
We strive to provide you with choices regarding certain Personal data uses, particularly around advertising and marketing. Through your Identity, Contact, Usage, Technical and Website Visit Data, we are able to form a view on what we think you may want or need. This is how we then decide which of our products and/or services may be relevant or of interest to you (our marketing communications).
We will only use your Personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose, or we are obliged to process your data by applicable laws or court / enforceable orders.
If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at privacy@daisen.io
If we need to use your Personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your Personal data without the need to obtain your consent, in compliance with the above rules, where this is required or permitted by law.
We may have to grant access to, disclose or share your Personal data with the parties set out below (which may be in or outside your jurisdiction) for the purposes set out in the table in "Purposes for which we will use your Personal data" above:
We require all affiliated entities and third-party service providers to respect the security of your Personal data and to treat it in accordance with the law. We do not allow them to use your Personal data for their own purposes and only permit them to process your Personal data for specified purposes and in accordance with our documented instructions. Our service providers currently store your Personal data in the EU. We will update this Privacy Policy if their data storage location changes.
We have put in place appropriate security measures to prevent your Personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed (i.e. to safeguard its integrity and confidentiality). We also regularly review and, where practicable, improve upon these security measures.
We also limit access to your Personal data to strictly those employees, agents, contractors and third parties that have a professional ‘need-to-know’. They will only process your Personal data on our instructions and they are subject to a duty of confidentiality. All our employees and agents have received appropriate training on data protection.
We have put in place procedures to deal with any suspected Personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Please note that we consider our relationship with users to be an ongoing and continuous relationship, until such time that either we or the customer terminates it.
We will only retain your Personal data for as long as necessary to fulfil the purposes for which we collected it (see "Purposes for which we will use your Personal data" above) and, thereafter:
By and large, our retention of your Personal data shall not exceed the period of six (6) years from the termination of your relationship with us.
In some circumstances you can ask us to delete your data. See Request erasure below for further information.
Data Minimisation
To the extent possible, we may anonymise the data which we hold about you when it is no longer necessary to identify you from the data which we hold about you. In some circumstances, we may even pseudonymise your Personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, you have rights under data protection laws in relation to your Personal data. Please click on the links below to find out more about these rights:
If you wish to exercise any of the rights set out above, please contact us at privacy@daisen.io
You will not have to pay a fee to access your Personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may simply refuse to comply with your request in such circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal data (or to exercise any of your other rights). This is a security measure to ensure that Personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within a period of one month from the date of receiving your request. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You may send an email to privacy@daisen.io requesting information as the Personal data which we process. You shall receive one copy free of charge via email of the Personal data which is undergoing processing. Any further copies of the information processed shall incur a fee.
Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. These may include instances where the retention of your Personal data is necessary to:
In some cases, we may demonstrate that we have compelling legitimate grounds to process your personal information that override your rights and freedoms.
Complaints
You have the right to lodge a complaint at any time to a competent supervisory authority on data protection matters, such as (in particular) the supervisory authority in the place of your habitual residence or your place of work.
We would, however, appreciate the opportunity to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance at privacy@daisen.io
We reserve the right to make changes to this Policy in the future, which will be duly notified to you. If you have any questions regarding this Policy, or if you would like to send us your comments, please contact us today or alternatively write to our data protection team using the details indicated in this Policy.